Giorgio Armani Eyes To Kill Masacara

7.5.12

(one coat)

Meet Giorgio Armani Eyes To Kill Stretch Lengthening mascara*. Bit of a mouthful, so we can just call it my favourite (ever?) mascara. 

The first thing I should probably address is that the photos do no justice to how black this mascara is, but I didn't want to edit the photos too much...I'll leave that to print media! As a result the effect is not quite as impressive, so you'll have to just trust me on this one.

The ends of my lashes are blonde, ombre if you will, so they are longer than they appear without mascara (lengthening or not), but they are most certainly not as long as they look with a coat of the ETK mascara. It gives the sort of (non-spider-y) length that I look for. Armani describe it very well as 'a high definition fringe in a single sweep'. It leaves my lashes long, but fanned out, slightly volumised and still somewhat natural looking. Unlike the L'Oreal False Lash Telecopic, it holds a curl and lasts all day without smudging or flaking. 

The brush is semi-flat, meaning you have dense bristles along two edges to grab and coat longer lashes, but also two shorter bristled sides to coat smaller lashes without smudging mascara all over your face - I didn't have any issues with clumping either. There is also a light, natural floral scent that I can't quite put my finger on. It's somewhere between rose and peony but it doesn't irritate my eyes at all. The end of the wand is slightly weighted too...it's the little things! 

It feels luxurious, and so it should because the price, as you could probably guess, is the real let down. High end mascaras from Dior, YSL etc. seem to hover around £22-23 but the Eyes To Kill Stretch Lengthening mascara is slightly more at £24.50. For me, it is worth it and I'm planning to use up all my current mascaras (I always seem to have multiple average ones on the go) and purchase this one. It out-performs all of my other mascaras without needing any titivation to sort out clumps/smudging/flaking. It's just luxe but highly dependable.

Available from Selfridges.
*PR sample

p.s. If anyone trolls Makeup Alley for reviews like I do...whilst I was looking up the price, I spotted it scores 4.6/5 on there. It seems I'm not the only one who adores it.

29 comments:

  1. I love this mascara!! I use this this alone and sometimes pair it with YSL shocking for extra volumer (As YSL shocking is so clumpy has to be used sparingly) and it almost looks as if I have false lashes on!! Love it!!

    x

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  2. I can't wait to buy it. Sounds great.

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  3. Tiffany D uses this and her eyelashes are amazing! The price though - oooft!:( x

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  4. This looks lovely on you! May try this next time I re-buy!

    http://mulberryplease.blogspot.co.uk/

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  5. Yes I thought of Tiffany D straight away when I saw this, she swears by it! It looks amazing but it's too expensive for me :( xx

    http://beautybyemma.blogspot.com

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  6. What are you wearing on your nails? X

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    Replies
    1. It's in the post before last! - OPI Care to Danse and some glitter :)

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  7. This looks amazing! I must go out and get this! :-o

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  8. Your lashes look amazing!! xx

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  9. Would love to try this , but think for now so many of the drugstore mascaras are doing teh Job

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  10. This mascara looks like a really amazing performer! I'm always on the lookout for mascaras that don't smudge but I do veer toward the more volumising products rather than lengthening - do you have any suggestions? :)

    http://theconfectionmonsoon.wordpress.com/

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    Replies
    1. i tried a Lancome volumising one once that was great, but I can't remember the name...
      on the highstreet, I love the Maybelline falsies volum' express. xx

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  11. This looks fab! Not sure I would spend that much on a mascara though xx

    http://onewaybeauty.blogspot.co.uk

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  12. i am dying to try this mascara!!

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  13. GAH!! Want! Need! I swear by YSL Faux Cils & am rarely enticed to try anything else...but I feel I could make room in my heart for this mascara. (Just need to justify the price to myself & put the pennies to one side for treat day).

    Miss Sarah x

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  14. Really lovely, looks nice and natural while still standing out, gorge!

    Drea @ Drea's Junkyard

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  15. I love the 'eye to kill' name this just sounds fab ! xx

    butterfleyesblog.blogspot.com

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  16. It looks amazing on you! I've been wanting to get this mascara for a while now. I'm thinking about taking the plunge. It's just that $30 is a litttllleee steep for me! At least for a mascara anyway! But, I've heard that it's definitely worth it.

    xx,
    Jordana

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  17. I would love to try this out but the price...ouch! Haha, but that's because I'm a student so y'know..student budget and all. :)

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  18. love your writing. "ombre, if you will" lol

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    Replies
    1. it warms my cockles that you actually read my posts, Chelsea. every time :) x

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  19. Very pretty mascara! Are you wearing anything on your lids in these photos? They look so pretty and natural with just enough shimmer :)

    Courtney xo

    http:://www.strawberreeswing.blogspot.com

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    Replies
    1. the bronze Maybelline colour tattoo with a little bit of groundwork paintpot through the crease - will post about it soon...such an easy, go-to combination :) x

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  20. You have the most incredible eyes. You've totally sold me on this mascara. Too bad I need to wait until I finish the tube I just bought to purchase this!

    ♥ Jessica

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  21. your eyes looks so beautiful! the shade of the green is amazing and your lashes frame them beautifully, a must try for sure!

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  22. I love mascaras, I might just have to try this one out! I love how it separates your lashes so nicely!

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  23. Totally thought you were Rachel Weisz for a sec. Great lashes!

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  24. Ohhh I really want to try this now, not sure I can spend that much on a mascara though :/ X

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Thanks for reading and commenting! If you have a quick query you can find me on Twitter @isobelmeg.

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